Day 249: Read this month’s Meatingplace

May 10, 2011 § Leave a comment

Today I heard a lecture from the editor of Meatingplace – the voice of the meat and poultry industry.

Headlines from the most recent issue include “Specialty sausages: Easier said than done” and “Glazed expression: Pork gets an awe inspiring new shine.”

Before coming to Medill, I was virtually unaware of the special sector of the magazine industry known as Business-to-Business (or B2B) media. It wasn’t until a speaker came to class last quarter from Engineering News-Record that I learned this was really a lucrative market, and then decided to take a class completely voted to B2B magazines this quarter.

We’re currently working on a redesign project for Contemporary Pediatrics, a niche mag for pediatricians that’s filled with articles about the most serious medical threats facing children and photos of kids with rashes (I’d hate to be the staff photographer). But it has been a fascinating class – definitely a different world than the consumer magazine market we’re all so familiar with. The editor of Meatingplace who spoke to us today has even won a Neal Award, the Oscar of the B2B industry.

So, in honor of specialty niche magazines, I decided to share five of the weirdest magazines I could find:

  1. Fungi Quarterly“For the amateur and professional.”
  2. Model Airplane News Published since 1929, written for the model airplane enthusiast.
  3. Miniature Donkey Talk Magazine –  “The best donkey magazine being published.”
  4. Sheep! – “Voice of the independent flockmaster.”
  5. Pumper – “Dedicated to the liquid waste industry.”

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