Day 144: Observe ‘Meatless Monday’
January 25, 2011 § Leave a comment
I’m pretty sure that after yesterday’s post I lost the poultry demographic. My blog traffic will thus be significantly reduced, as I’m pretty sure hens, pigeons and swans constituted about 25 percent of my audience. In an effort to redeem myself, today I observed “Meatless Monday.”
“Meatless Monday” is a movement that started in 2003, but just really blew up in the past few years. It was conceived for the “Average Joe” – those who aren’t dedicated enough to become vegetarian but recognize the health and environmental risks of a meat-heavy diet. Because it doesn’t take a tremendous amount of effort to go one day a week without meat, the founders hoped to attract a broader audience.
I’m writing an article about Meatless Monday, and so I interviewed a spokesperson on the phone today. He told me that celebrity chef Mario Batali is involved with the movement and doesn’t cook meat in any of his restaurants on Monday. Author Michael Pollan of “The Omnivore’s Dilemma” publicly endorsed Meatless Monday on “Oprah.”
So, in honor of the poor chickens whose toes I sawed off last night, I went a day without any meat. In fact, I think I’m going to try to practice Meatless Monday from now on.
It really doesn’t take much effort. Who’s with me?